Privacy Policy

This Policy applies as between you, the User of this Website and Lifestyle Labs Ltd the owner and provider of this Website.  This Policy applies to our use of any and all Data collected by us in relation to your use of the Website.


1. Definitions and Interpretation

In this Policy the following terms shall have the following meanings: 



means collectively all information that you submit to  the Website.  This definition shall, where applicable, incorporate the definitions provided in the Data Protection Act 1998;


means a small text file placed on your computer by this Website when you visit certain parts of the Website and/or when you use certain features of the Website. Details of the cookies used by this Website are set out in Clause 12;

Lifestyle Labs Ltd

means Lifestyle Labs Ltd of 52 Highgate Road, Kentish Town, London, NW5 1NN;

“UK and EU Cookie Law”

means the Privacy and Electronic Communications (EC Directive) Regulations 2003 as amended by the Privacy and Electronic Communications (EC Directive) (Amendment) Regulations 2011;


means any third party that accesses the Website and is not employed by Lifestyle Labs Ltd and acting in the course of their employment; and


means the website that you are currently using ( and any sub-domains of this site (e.g. subdomains,, unless expressly excluded by their own terms and conditions.


2. Scope of this Policy

This Policy applies only to the actions of Lifestyle Labs Ltd and Users with respect to this Website.  It does not extend to any websites that can be accessed from this Website including, but not limited to, any links we may provide to social media websites.


3. Data Collected

Without limitation, any of the following Data may be collected by this Website from time to time:

3.1 name;

3.2 date of birth;

3.3 gender;

3.4 job title;

3.5 profession;

3.6 contact information such as email addresses and telephone numbers;

3.7 demographic information such as post code, preferences and interests;

3.8 financial information such as credit / debit card numbers;

3.9 IP address (automatically collected);

3.10 web browser type and version (automatically collected);

3.11 operating system (automatically collected);

3.12 a list of URLs starting with a referring site, your activity on this Website, and the site you exit to (automatically collected).

4. Our Use of Data

4.1 Any personal Data you submit will be retained by Lifestyle Labs Ltd for two years..

4.2 Unless we are obliged or permitted by law to do so, and subject to Clause 5, your Data will not be disclosed to third parties.  This includes our affiliates and / or other companies within our group.

4.3 All personal Data is stored securely in accordance with the principles of the Data Protection Act 1998.  For more details on security see Clause 11 below.

4.4  Any or all of the above Data may be required by us from time to time in order to provide you with the best possible service and experience when using our Website.  Specifically, Data may be used by us for the following reasons:

4.4.1 internal record keeping;

4.4.2 improvement of our products / services;

4.4.3 transmission by email of promotional materials that may be of interest to you;

4.4.4 contact for market research purposes which may be done using email, telephone, fax or mail.  Such information may be used to customise or update the Website.


5. Third Party Websites and Services

5.1 Lifestyle Labs Ltd may, from time to time, employ the services of other parties for dealing with matters that may include, but are not limited to, payment processing, delivery of purchased items, search engine facilities, advertising and marketing.  The providers of such services do not have access to certain personal Data provided by Users of this Website.

5.2 Any Data used by such parties is used only to the extent required by them to perform the services that Lifestyle Labs Ltd requests.  Any use for other purposes is strictly prohibited.  Furthermore, any Data that is processed by third parties shall be processed within the terms of this Policy and in accordance with the Data Protection Act 1998.]


6. Links to Other Websites

This Website may, from time to time, provide links to other websites.  Lifestyle Labs Ltd has no control over such websites and is in no way responsible for the content thereof.  This Policy does not extend to your use of such websites.  Users are advised to read the privacy policy or statement of other websites prior to using them.


7. Changes of Business Ownership and Control

7.1 We may, from time to time, expand or reduce our business and this may involve the sale and/or the transfer of control of all or part of Lifestyle Labs Ltd.  Data provided by Users will, where it is relevant to any part of our business so transferred, be transferred along with that part and the new owner or newly controlling party will, under the terms of this Policy, be permitted to use the Data for the purposes for which it was originally supplied to us.

7.2 In the event that any Data submitted by Users is to be transferred in such a manner, you will not be contacted in advance and informed of the changes. 


8. Controlling Use of Your Data

8.1 Wherever you are required to submit Data, you will be given options to restrict our use of that Data.  This may include the following:

8.1.1 use of Data for direct marketing purposes; and

8.1.2 sharing Data with third parties.


9. Your Right to Withhold Information

9.1 You may access certain areas of the Website without providing any Data at all. 

9.2 You may restrict your internet browser’s use of Cookies.  For more information see Clause 12.


10.  Accessing your own Data

You have the right to ask for a copy of any of your personal Data held by us (where such data is held) on payment of a small fee which will not exceed £10.


11. Security

11.1 Data security is of great importance to us and to protect your Data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure Data collected via this Website.

11.2 Specifically we use the following systems:

11.2.1 Our shopping cart provided by Shopify is PCI compliant

11.2.2 Our Payment gateway provided by Sagepay is PCI compliant


12. Cookies

12.1 This Website may place and access certain first party Cookies on your computer.  First party cookies are those placed directly by Lifestyle Labs via this Website and are used only by Lifestyle Labs.  Lifestyle Labs Ltd uses Cookies to improve your experience of using the Website and to improve our range of products and services.  Lifestyle Labs has carefully chosen these Cookies and has taken steps to ensure that your privacy is protected and respected at all times.

12.2 By using this Website you may receive certain third party Cookies on your computer.  Third party cookies are those placed by websites and/or parties other than Shopify.  Third party cookies are used on this Website for enhancing your shopping and user experience and are detailed in full below.  These cookies are not integral to the services provided by the Website.

12.3 All Cookies used by this Website are used in accordance with current UK and EU Cookie Law.

12.4 Certain features of the Website depend upon Cookies to function.  UK and EU Cookie Law deems these Cookies to be “strictly necessary”.  These Cookies are shown below.  Your consent will not be sought to place these Cookies.  You may still block these cookies by changing your internet browser’s settings as detailed below.

12.6 The following Cookies may be placed on your computer:


Name of Cookie

Name of Provider

1st / 3rd Party





E-commerce store


Bold Apps


Customer pricing

SS_MID Addshoppers 3rd Social sharing
X-Mapping-fjhppofk Bold Apps 3rd Customer pricing
__cfduid Bold Apps 3rd Customer pricing
__utma X-Sell 3rd Product recommendations
__utma Addshoppers 3rd Social sharing
__utmb Mailchimp 3rd Email newsletter
__utmc X-Sell 3rd Product recommendations
__utmx Addshoppers 3rd Social sharing
__utmxx Addshoppers 3rd Social sharing
__utmz Addshoppers 3rd Social sharing
__utmz X-Sell 3rd Product recommendations
_ga Shopify 3rd E-commerce store
_ga Shopify 3rd E-commerce store
_ga Addshoppers 3rd Social sharing
_gat Shopify 3rd E-commerce store
_gat Shopify 3rd E-commerce store
_isuid Shopify 3rd E-commerce store
_session_id Shopify 3rd E-commerce store
_shopify_ga Shopify 3rd E-commerce store
_shopify_s Shopify 3rd E-commerce store
_shopify_uniq Shopify 3rd E-commerce store
_shopify_visit Shopify 3rd E-commerce store
_shopify_y Shopify 3rd E-commerce store Shopify 3rd E-commerce store
cart Shopify 3rd E-commerce store
hblid Addshoppers 3rd Social sharing
km_vs Mailchimp 3rd Email newsletter
olfsk Addshoppers 3rd Social sharing
request_method Shopify 3rd E-commerce store
ss_cid Addshoppers 3rd Social sharing




E-commerce store


12.7 You can choose to enable or disable Cookies in your internet browser.  Most internet browsers also enable you to choose whether you wish to disable all cookies or only third party cookies.  By default, most internet browsers accept Cookies but this can be changed. For further details, please consult the help menu in your internet browser.

12.8 You can choose to delete Cookies at any time however you may lose any information that enables you to access the Website more quickly and efficiently including, but not limited to, personalisation settings.

12.9 It is recommended that you ensure that your internet browser is up-to-date and that you consult the help and guidance provided by the developer of your internet browser if you are unsure about adjusting your privacy settings.


13. Changes to this Policy

We reserve the right to change this Policy as we may deem necessary from time to time or as may be required by law.  Any changes will be immediately posted on the Website and you are deemed to have accepted the terms of the Policy on your first use of the Website following the alterations.